Launched in 2016, HANDLE FITNESS® brought together top-tier talent throughout the Silicon Desert to create a new category in connected fitness equipment with a sole focus of on "neuroscience". Our mission from day one has been to deliver LIVE basketball training ready when you are by creating a world-class, easy-to-use, training portal that would instantly bring your favorite NBA superstar or professional NBA skills-trainer directly to your gym by just the tap of the screen.